Playable Ads · HTML5 / WebGL
Playable Ad for LEGO®
Interactive playable ad with tap-and-build gameplay mechanics, built to run inside mobile ad networks.
Play the live demo →Vancouver, BC — a registered Canadian company
Game development & playable ads that perform.
MindMerge Software Inc builds Unity (C#) and Unreal Engine 5 games, and playable ads engineered to convert — plus multiplayer, WebGL builds and performance optimization for teams that need it shipped, not just started.
UNITY · C#UNREAL ENGINE 5 · C++ & BLUEPRINTSPLAYABLE ADSMULTIPLAYERWEBGLAR/VR
10+Years of game development
90+Completed client projects
$100K+Earned on Upwork
1,500+Hours delivered to clients
Playable ad built for LEGO — a global toy brandLive and playable below — no video, the real thing.
Don't take our word for it. Play it.
This is a 2D playable ad built for LEGO — the same format we deliver to publishers and studios. It's not a video or a mockup: it's the actual ad, running live.
👆 This is the actual ad — tap and play it, right here.
LEGO — 2D playable ad · Built by MindMerge Software Inc
- SIZEUnder 5 MBPasses every major network's file-size limit.
- SPEED60 fpsSmooth on mid-range Android, not just flagships.
- SOURCEYour real mechanicBuilt from the game's actual core loop, so clicks turn into players who stay.
- WIREDMRAID + end-card CTAAnalytics events wired in, ready to measure.
- NETWORKSDelivered ready to uploadMeta · Google · AppLovin · Unity Ads · ironSource · Mintegral
01 — SERVICES
What we build
Three ways teams work with MindMerge — a full game build, a rescue mission on a project that's stuck, and our flagship specialty: a single high-converting playable.
/ 01
Game DevelopmentUnity & Unreal Engine 5, end to end.
Full builds and prototypes in Unity (C#) and Unreal Engine 5 (Blueprints & C++). Multiplayer with Photon / Mirror, AR/VR experiences, WebGL builds that run in the browser, and Pixel Streaming for high-end visuals delivered anywhere.
/ 02
Performance & RescueSlow, broken or unfinished? We fix and finish.
Profiling-led optimization for FPS and memory, build-size reduction, and taking over existing projects that have stalled — find what's actually slow, fix it in priority order, and get the game shippable again.
/ 03
Playable AdsOur flagship specialty — the LEGO demo above is one.
Playables built from your game's real mechanic, not a generic template. Under 5 MB, 60 fps on mid-range Android, with MRAID / end-card CTA and analytics wired in. Delivered ready for Meta, Google, AppLovin, Unity Ads, ironSource and Mintegral — with A/B variants so your UA team can test what actually converts.
02 — SELECTED WORK
Work we're proud to ship
Playables, full game builds and engine work for clients — a sample of what the studio delivers.
Playable Ads
2D Playable Ad with 3D Models
Playable ad combining 2D ad flow with real 3D models, delivered for a mobile game campaign.
Unreal Engine 5
UE5 Game Development
Gameplay development for a client's Unreal Engine 5 title, from systems work to proactive design input.
Unity · Mobile
3D Car Racing Game
Complete 3D racing game with detailed graphics and multiple racing modes.
Unity · Open World
Grand Gangster City Crime Vegas 3D
Full open-world action game built end to end: graphics, sound, animation and development.
VR / Unity
VR Metaverse Build
World-building inside a social VR metaverse platform, delivered with a remote client team.
“Great work and fast turnarounds, was a pleasure to work with!”
“Shahroze did a wonderful job for our UE5 project — listened to our wishes and gave proactive input… Will definitely continue working with him.”
“Shahroze has been helping me launch a new mobile game. He's been great at communicating with me about it and has done a great job in making sure the game works correctly.”
“Shahroze is a pro and went above and beyond on my project helping to solve some complicated tech issues.”
04 — PLAYABLE AD PACKAGES
Fixed-scope packages, in USD
No hourly meter running. You know the price range, the timeline and what's included before we start — 50% upfront, balance on delivery.
Standard 2D Playable
4–5 DAYS
From $800–1,500 USD
Your game's core mechanic as a tight, polished 2D playable — the format behind most top-performing UA creatives.
- Built from your real game mechanic
- Under 5 MB, 60 fps on mid-range Android
- MRAID / end-card CTA + analytics wired
- Ready for all major ad networks
3D / Complex Playable
7–10 DAYS
From $1,500–2,500 USD
Full 3D scenes, physics or multi-step gameplay — for games whose hook can't be faked in 2D.
- Real 3D gameplay from your game
- Under 5 MB, 60 fps on mid-range Android
- MRAID / end-card CTA + analytics wired
- Ready for all major ad networks
Variant Pack
48–72 HOURS PER VARIANT
From $250–400 USD / variant
New hooks, openings, difficulty curves and end-cards on an existing playable — the cheapest way to find a winner.
- A/B variants for UA testing
- New first 3 seconds / hook angles
- Same network-ready delivery
- Fast 48–72 hour turnaround
RUSHDelivery available at +50%
TERMS50% upfront · balance on delivery
ALSOGame development & rescue work scoped per project — ask below
A scope that doesn't fit a package? Custom scopes are quoted per project — tell us about it.
05 — HOW IT WORKS
From brief to network-ready in days
STEP 1→
Brief
You share the game, the mechanic you want featured, and your target networks. We confirm scope and fixed price.
STEP 2→
Playable prototype
One mechanic, playable end to end — you tap through the real thing early, not a storyboard.
STEP 3→
Variants for testing
Different hooks and openings built as A/B variants, so your UA spend tests ideas, not guesses.
STEP 4
Network-ready delivery
Under 5 MB, 60 fps, CTA and analytics wired — packaged per network, ready to upload.
06 — ABOUT
A studio that builds, not a layer of account managers
MindMerge Software Inc is a Vancouver game studio founded by senior developer Shahroze Z., whose team brings 10+ years of shipping games and interactive products across mobile, PC, WebGL and VR. When you work with us, you deal directly with the people building your game or playable — no layers, no hand-offs — with a registered Canadian company behind every contract.
A 5-person studio — developers, animators, designers and VFX artists — scaling with trusted specialists when a project needs more hands.
Start a project
Tell us about your game or the playable you need. You'll hear back from the studio directly — usually with a mechanic idea for your game, not a generic sales reply.
Prefer a platform?
90+ projects and $100K+ earned there — contract and payment handled by Upwork.
Location
Vancouver, Canada — Pacific Time, same-day overlap with North America